Public diplomacy is a joint activity of government and non-government organizations, which aim is to broaden international public relations of the state. The goal of Rossotrudnichestvo includes the implementation of the productive interaction between various non-governmental foundations, associations, unions and other organizations of Russia.
Modern Russia has a huge potential for the development of public diplomacy. Its most important support is "Russian world" - millions of people abroad who need to stay in touch with Russia, Russian language and culture.
The opportunities of "soft power" are increasingly responsible for the current tasks that the Russian Federation faces outside: ensuring a favorable environment, the creation of modernization alliances, the strengthening of Eurasian integration.
Public diplomacy contributes not only to strengthening of kindly feelings for our country, but also to promotion of specific foreign policy state interests on social and interpersonal levels.